In the present business scenario an
increasing number of companies are relying on corporate videos to communicate
with their internal and external clients.
That is the reason corporate video making has emerged as a niche business
process that requires creative people. It
is not only brand promotion that comes under the purview of corporate videos;
business processes like internal communication and trainings are also being done
more effectively through videos. Creating
compelling videos on these subjects is a rather intricate process that calls
for creative and skilled human resource.
So, in this article, we will discuss what it takes to create a
remarkable corporate video.
Before looking into the nitty-gritty
of corporate video making, let us see what these videos are all about.
In today’s highly competitive business
world, corporate leaders are perpetually on the lookout for innovative
strategies to stay ahead of their competition.
Promotion of products and services through short videos is one such
tactic that gives companies the opportunity to communicate with their target
audience in a uniformed way. These
videos not only save a lot of money for business owners, but also make it very
easy for them to reach the masses.
Companies often make just one compelling video about their products and
post it on YouTube. If this video is
able to capture the imagination of people in the virtual space, their product
becomes a hit overnight. This is the
value that a good corporate video can add to a business. However, to create
such interesting and impactful videos, you need creative professionals who are
passionate about the art of video making.
Corporate videos are equally
beneficial for online businesses. This
is because a majority of online buyers look for products and services through
various search engines and these searching tools have a great affinity for
unique videos and graphics. So, if your
website features videos, search engines will automatically give better
visibility to your products and services in the virtual space. In turn, your online sale will increase and
your overall business will grow. Here
again, the key to business growth is corporate videos. So, if you are not an expert on making viral
videos, it is better to seek the help of a professional.
Now that you have understood the
importance of corporate videos and the need to hire creative professionals to create videos, the next logical question is:
What it takes to create a truly engaging corporate video? Let’s find out:
Research on target audience: To
make a video that instantly strikes a chord with the target audience, you need
to know them. It does not matter whether
the video you are producing is for your internal clients or external clients,
undertake a research to understand their mindset. This research will give the basic idea of
what you should be highlighting in the video.
If the video is for your own employees, you can conduct a survey on what
they would like to see in a short video.
In case of training videos, the focus should be on knowing the training
requirements of your staff. Research on
customer requirements not only helps you to decide the focus of your video, but
also enables you to weave an interesting story around that focus.
Imagination: This is
where you need professional help and that is because understanding the client
requirements is one thing, but meeting those requirements through a small video
is a different ballgame altogether. So,
if you are not an expert on making scintillating videos, it is always a good
idea to engage a professional. These
professionals have the imagination to present your idea in the most effective
way. They can present the most intricate
of concepts and ideas in a way that a layman can identify with them.
Quirkiness: Today,
every other company is relying on corporate videos to promote its
business. So, it is essential that the
video that you make does not look similar to one of your competitor’s. Another thing that you have to avoid is using
clichéd concepts and themes to present your idea. Here also, taking professional help is a good
idea. As video making experts are in the
marketplace and deal with video making concepts on a day-to-day basis, they
have an in depth understanding of how to present a concept in an inimitable
way.
Script: The script is the soul of a corporate video;
it is the vehicle that drives an idea to the minds and hearts of your target
audience. So, it should be crisp,
straightforward and unambiguous. If you
can add an element of humor in it, there’s nothing like it. If you find your writing skills inadequate
for writing such a script, there is no harm in hiring a professional script
writer. Work in close coordination with
your script writer and the video maker to make sure that the script drives home
the point. The mark of a truly
remarkable script is that it appeals to you in the very first go and that
impression stays with you.
Editing and presentation: Just
like any other video, a corporate video also needs to be edited before it is
presented to the audience. In fact,
editing is the most important step of creating a corporate video since it gives
a character to the video. It is just
like garnishing a delicacy before it is served.
So, it is important that you spend some time with the editor to share
the point that you want to make through the video. After the editing, watch the video for
yourself and check whether you are able to enjoy it. The mark of a good corporate video is that
you are not only able to sit through its screening, but feel like playing it
again it again. If these are the
attributes of your corporate video, just share it on the cyberspace and let it
go viral.
Corporate videos are adding great
value to businesses across the board by streamlining the communication between
companies and their target audience.
However, it does not mean that you should just jump into the bandwagon;
rather you should spend some time to know what it takes to make a good
corporate video. Then just add the right
mix of ingredients and enjoy the show.
