Monday, 10 February 2014

Add Value To Your Business With An Engaging Corporate Video

In the present business scenario an increasing number of companies are relying on corporate videos to communicate with their internal and external clients.  That is the reason corporate video making has emerged as a niche business process that requires creative people.  It is not only brand promotion that comes under the purview of corporate videos; business processes like internal communication and trainings are also being done more effectively through videos.  Creating compelling videos on these subjects is a rather intricate process that calls for creative and skilled human resource.  So, in this article, we will discuss what it takes to create a remarkable corporate video.
Before looking into the nitty-gritty of corporate video making, let us see what these videos are all about.

Video Making

In today’s highly competitive business world, corporate leaders are perpetually on the lookout for innovative strategies to stay ahead of their competition.  Promotion of products and services through short videos is one such tactic that gives companies the opportunity to communicate with their target audience in a uniformed way.  These videos not only save a lot of money for business owners, but also make it very easy for them to reach the masses.  Companies often make just one compelling video about their products and post it on YouTube.  If this video is able to capture the imagination of people in the virtual space, their product becomes a hit overnight.  This is the value that a good corporate video can add to a business. However, to create such interesting and impactful videos, you need creative professionals who are passionate about the art of video making. 

Corporate videos are equally beneficial for online businesses.  This is because a majority of online buyers look for products and services through various search engines and these searching tools have a great affinity for unique videos and graphics.  So, if your website features videos, search engines will automatically give better visibility to your products and services in the virtual space.  In turn, your online sale will increase and your overall business will grow.  Here again, the key to business growth is corporate videos.  So, if you are not an expert on making viral videos, it is better to seek the help of a professional.

Now that you have understood the importance of corporate videos and the need to hire creative professionals to create videos, the next logical question is:  What it takes to create a truly engaging corporate video?  Let’s find out:

Research on target audience:  To make a video that instantly strikes a chord with the target audience, you need to know them.  It does not matter whether the video you are producing is for your internal clients or external clients, undertake a research to understand their mindset.  This research will give the basic idea of what you should be highlighting in the video.  If the video is for your own employees, you can conduct a survey on what they would like to see in a short video.  In case of training videos, the focus should be on knowing the training requirements of your staff.  Research on customer requirements not only helps you to decide the focus of your video, but also enables you to weave an interesting story around that focus.

Imagination:  This is where you need professional help and that is because understanding the client requirements is one thing, but meeting those requirements through a small video is a different ballgame altogether.  So, if you are not an expert on making scintillating videos, it is always a good idea to engage a professional.  These professionals have the imagination to present your idea in the most effective way.   They can present the most intricate of concepts and ideas in a way that a layman can identify with them.   

Quirkiness:   Today, every other company is relying on corporate videos to promote its business.  So, it is essential that the video that you make does not look similar to one of your competitor’s.  Another thing that you have to avoid is using clich├ęd concepts and themes to present your idea.  Here also, taking professional help is a good idea.  As video making experts are in the marketplace and deal with video making concepts on a day-to-day basis, they have an in depth understanding of how to present a concept in an inimitable way.

Script:  The script is the soul of a corporate video; it is the vehicle that drives an idea to the minds and hearts of your target audience.  So, it should be crisp, straightforward and unambiguous.  If you can add an element of humor in it, there’s nothing like it.  If you find your writing skills inadequate for writing such a script, there is no harm in hiring a professional script writer.  Work in close coordination with your script writer and the video maker to make sure that the script drives home the point.  The mark of a truly remarkable script is that it appeals to you in the very first go and that impression stays with you.  

Editing and presentation:  Just like any other video, a corporate video also needs to be edited before it is presented to the audience.  In fact, editing is the most important step of creating a corporate video since it gives a character to the video.  It is just like garnishing a delicacy before it is served.  So, it is important that you spend some time with the editor to share the point that you want to make through the video.  After the editing, watch the video for yourself and check whether you are able to enjoy it.  The mark of a good corporate video is that you are not only able to sit through its screening, but feel like playing it again it again.  If these are the attributes of your corporate video, just share it on the cyberspace and let it go viral.

Corporate videos are adding great value to businesses across the board by streamlining the communication between companies and their target audience.  However, it does not mean that you should just jump into the bandwagon; rather you should spend some time to know what it takes to make a good corporate video.  Then just add the right mix of ingredients and enjoy the show. 

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